Chris Do is an Emmy award-winning designer who founded Blind, a motion design and brand strategy agency, in 1995. Over 22+ years, Blind worked with Nike, Google, Sony, Microsoft, and Riot Games — accumulating $80M+ in gross billings. But Chris had also been teaching at ArtCenter College of Design for 15+ years, and something nagged at him.

The YouTube Experiment

In 2014, his friend Jose Caballer convinced him to start making YouTube videos teaching the fundamentals of running a creative services business. The premise was simple: most designers are brilliant at design but terrible at business. Chris had run a profitable agency for two decades — he could teach what he'd learned.

The channel grew slowly at first. But Chris's direct, no-nonsense approach to teaching value-based pricing, sales negotiation, and creative business strategy resonated deeply with creatives worldwide who felt undervalued and underpaid.

Give Away Your Best, Sell the Implementation

Chris's philosophy became the engine: "Give as much away as possible for as little as possible without hurting yourself." The YouTube channel gave away premium-quality business education for free. This built enormous trust — and trust converts.

By 2020, The Futur launched courses and The Futur Pro membership community. The Pro community alone grew to 900+ members, generating $1M+ in annual revenue.

2.5M Subscribers and Growing

The YouTube channel hit 2.5M+ subscribers. The Futur grew to $4.9M+ in annual revenue from courses, community memberships, coaching, and consulting — all built on a foundation of free YouTube content.

• Agency (Blind): 22+ years, $80M+ cumulative billings, Emmy awards
• YouTube: 2.5M+ subscribers (started 2014)
• Revenue: $4.9M+ annual (The Futur)
• Pro community: 900+ members, $1M+ ARR
• Teaching: 15+ years at ArtCenter College of Design
• Content: Free business education for creatives