Founder stories
$100K ARRin 3 months
4 Meilensteine
Current revenue
Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak.
Writer Launches Online Writing Course, $200K+ from First Two Cohorts
Gründer
David Perell
Co-Gründer•Nicht-technisch•USA
Engagement
VollzeitErfahrung
ErstgründerProdukt
Cohort-based online writing course.
Typ
Info-ProduktBranche
BildungModell
Einmalige ZahlungMarketingstrategie
Wie David Kunden gewonnen hat
Wachstumskanal
Twitter / X
Tech Stack
Tools zur Entwicklung von Write of Passage
ZoomEmail marketingCourse platform
Die vollständige Geschichte
David Perell launched Write of Passage in April 2019 with ~150 students at $600. He ran it with Tiago Forte.
Instant Success
Even the first cohort generated ~$90,000. They earned more than $200,000 in profit from the first two cohorts.
Scale
The 5-week cohort-based course now makes $2M+ annually with 2,000+ students from 72 countries.
- First cohort: 150 students at $600
- First two cohorts: $200K+ profit
- Current: $2M+ annual revenue
Wichtigste Erkenntnisse
1
Partner with an expert for the first cohort to share knowledge
2
Price at $600 from day one - don't undervalue transformational courses
3
Cohort-based learning drives high NPS (75, higher than Apple)
4
Scale by maintaining quality and increasing cohort frequency
Ursprünglich veröffentlicht aufDavid Perell
Von Davids Weg inspiriert? Eine Geschäftsidee generieren im Bereich Bildung – mit AI und echten Gründerdaten.
Meilenstein-Journey
David hat 4 Meilensteine auf dem Weg zu $100K ARR erreicht
Erster Kunde
$600
7 days
April 2019
93% schneller
vs. Durchschnitt 4 months+7 days bis zum nächsten Meilenstein
$1K MRR
$90,000
14 days
April 2019
96% schneller
vs. Durchschnitt 11 months+16 days bis zum nächsten Meilenstein
$10K MRR
$90,000
1 month
April 2019
95% schneller
vs. Durchschnitt 1 year+2 months bis zum nächsten Meilenstein
$100K ARR
$200,000
3 months
July 2019
92% schneller
vs. Durchschnitt 3 years3 months
Gesamte Journey-Dauer
4
Erreichte Meilensteine
Davids Weg zu $100K ARRPremium
Der Weg, die Entscheidungen und der Kontext hinter diesem Meilenstein
Davids vollständige Reise freischalten
Sehen Sie die vollständige Aufschlüsselung: Launch-Strategie, Validierungsmethoden, Startkosten, Expert Analysis, Replication Playbook und weitere umsetzbare Erkenntnisse.
Auf Premium upgradenSofortiger Zugang zu allen Gründer-Journeys
Frequently asked questions
How much does Write of Passage make?
Write of Passage reports $0 ARR as of August 2024. Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak. Source: Founder announcement.
How long did it take Write of Passage to reach $100k arr?
David Perell took 3 months to reach $100k arr with Write of Passage.
Was David Perell a solo founder?
No. David Perell built Write of Passage with co-founders.
What marketing channel did Write of Passage use to grow?
Write of Passage grew primarily through Twitter / X.
What industry is Write of Passage in?
Write of Passage operates in Bildung.
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