Founder stories
$100K ARRin 3 months
4 milestones
Current revenue
Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak.
Schriftsteller startet Online-Schreibkurs, $200K+ Gewinn aus ersten zwei Kohorten
Founder
David Perell
Co-Gründer•Non-technical•USA
Commitment
Full-timeExperience
First-timeProduct
Kohorten-basierter Online-Schreibkurs.
Type
Info-ProduktIndustry
BildungModel
Einmalige ZahlungMarketing Strategy
How David acquired customers
Growth Channel
Twitter / X
Tech Stack
Tools used to build Write of Passage
ZoomEmail marketingCourse platform
The Full Story
David Perell startete Write of Passage im April 2019 mit ~150 Studierenden für $600. Er führte es mit Tiago Forte durch.
Sofortiger Erfolg
Bereits die erste Kohorte generierte ~$90,000. Sie verdienen mehr als $200,000 Gewinn aus den ersten zwei Kohorten.
Skalierung
Der 5-Wochen-Kohorten-basierte Kurs macht jetzt $2M+ jährlich mit 2.000+ Studierenden aus 72 Ländern.
- Erste Kohorte: 150 Studierende für $600
- Erste zwei Kohorten: $200K+ Gewinn
- Aktuell: $2M+ jährliche Einnahmen
Key Takeaways
1
Partnere mit einem Experten für die erste Kohorte, um Wissen zu teilen
2
Preise $600 ab Tag eins – unterbewerte nicht transformative Kurse
3
Kohorten-basiertes Lernen treibt hohen NPS (75, höher als Apple)
4
Skaliere durch Qualitätserhaltung und häufigere Kohorten
Originally published onDavid Perell
Founder proof brief
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Pattern
$100K ARR
Channel
Twitter / X
Output
Action checklist
What premium should unlock here
- A concise strategy brief from the story
- Comparable founder examples to benchmark against
- Next-step checklist for your own product
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Keep the story context as you continue.
Inspired by David's journey? Generate a business idea in the Bildung space using AI and real founder data.
Milestone Journey
David achieved 4 milestones on the path to $100K ARR
Erster Kunde
$600
7 days
April 2019
93% faster
vs avg 3 months+7 days to next milestone
$1K MRR
$90,000
14 days
April 2019
96% faster
vs avg 11 months+16 days to next milestone
$10K MRR
$90,000
1 month
April 2019
95% faster
vs avg 1 year+2 months to next milestone
$100K ARR
$200,000
3 months
July 2019
91% faster
vs avg 3 years3 months
Total journey time
4
Milestones achieved
David's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does Write of Passage make?
Write of Passage reports $0 ARR as of August 2024. Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak. Source: Founder announcement.
What is Write of Passage?
Kohorten-basierter Online-Schreibkurs. It operates in Bildung.
How long did it take Write of Passage to reach $100k arr?
David Perell took 3 months to reach $100k arr with Write of Passage.
Was David Perell a solo founder?
No. David Perell built Write of Passage with co-founders.
What marketing channel did Write of Passage use to grow?
Write of Passage grew primarily through Twitter / X.
What industry is Write of Passage in?
Write of Passage operates in Bildung.
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