12x12-Herausforderung: Vom schwindenden Runway zu $10K MRR in 14 Monaten

The idea came from co-founder Timo's own years of appointment-setting sales calls: what decided whether a lead became a meeting was how quickly someone called back after the form was submitted. Setter AI was built to make that callback happen in seconds, first by phone and later over WhatsApp.

“what impacted the most if I convert a lead into a meeting is how fast I can call them up after they submitted a form”

The first year of Setter AI was spent serving a small number of high-touch clients hands-on, which paid more but cost the two founders far more time per client; self-serve signups from Google and YouTube only came later.

“transitioning away from purely serving High touch clients in a high touch manner which tend to pay more but also require more time and effort”

Josef describes Setter AI as having started service-first: sales calls, manual onboarding and white-glove setup for clients that could be charged much more than a self-serve plan. He credits that approach with carrying the company from zero to its current revenue.

“that's what took me from where I started to where I'm currently am”