Digital Marketer lance un blog, atteint $100K/mois en 2 ans

Before this blog, Adam started and abandoned roughly five other online businesses, including a drop shipping attempt and an earlier blog. None of them reached the point of making money.

“I've tried Drop Shipping I've tried building a Blog I tried different things”

His own diagnosis is a repeating pattern rather than a bad idea: he spent months perfecting branding, design and admin behind his computer, then quit as soon as marketing in public produced no immediate results.

“perfectionism and self-doubt made me quit every time”

In those earlier attempts Adam deliberately kept his own name and face out of the business, which he says made quitting cost him nothing and made the business easier to walk away from.

“I stayed in a safe, predictable bubble, trying to distance my personality from my business.”

Anonymity removed the accountability that would have kept him going, so each venture stayed disposable.

“If I didn't put my face to it, it wouldn't matter when I quit, I thought.”

The first version of the blog ran on Squarespace, picked in November 2018 purely because it let him start publishing the same day.

“In November 2018, I put up some blog posts on a Squarespace site so I could start writing.”

Squarespace turned out to be too limited for the SEO and scaling work he had planned, so the site was rebuilt before the real launch.

“I quickly realized Squarespace's limitations, so I moved my site to WordPress”