Founder stories
Buffer ended 2025 at $25M ARR ($2.1M MRR). Leo Widrich departed day-to-day; Joel Gascoigne is CEO.
Social media scheduling and analytics platform.
Comment Leo a acquis ses clients
Outils utilisés pour construire Buffer
I wrote 350 guest posts in 9 months - that's 2-3 articles daily. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months.
Nobody would write about us, so I became the writer. I pitched and wrote guest posts for every blog that would have me. 2-3 articles per day.
Early on, quantity beats perfection. Each post taught me what resonated. The compounding effect was enormous.
When you can't afford ads and nobody knows you, becoming a content machine is the only way. Content drove over 70% of our signups.
If nobody will write about you, become the writer
Quantity over perfection early on
Guest posting still works at scale
Content compounds over time
Inspiré par le parcours de Leo ? Générez une idée de business dans le secteur Marketing grâce à l'AI et aux données de vrais fondateurs.
Leo a atteint 3 jalons sur le chemin vers $10K MRR
$1,000
$50,000
Le chemin, les décisions et le contexte derrière cette étape clé
Découvrez l'analyse complète : stratégie de lancement, méthodes de validation, coûts de démarrage, expert analysis, replication playbook, et bien d'autres insights actionnables.
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