Auteur Ravive la Philosophie Antique avec une Lettre Quotidienne à 320K+ Abonnés

Reallocated the former ad budget into an in-house content team that produced SEO-oriented explainer articles about Stoicism alongside video and podcast content.

“We wrote explainers and SEO pieces about philosophy.”

Two evergreen explainer pieces in particular are credited with driving a large share of new email subscribers.

Ran a substantial paid Facebook advertising program for Daily Stoic for several years.

“I used to spend six figures a year on Facebook ads for Daily Stoic.”

Holiday says the ad spend was not unprofitable, but he stopped it anyway because it felt hollow compared to making lasting content, and redirected the entire budget into an in-house content team instead.

“It's not that I wasn't getting a return on my investment. But it struck me just how empty it all was.”

After cutting paid ads, hired a videographer, a social media manager, and a researcher, then built out a content team that launched the Daily Stoic podcast and YouTube channel.

“I hired a videographer. I hired a social media manager. I hired another researcher.”

The podcast was seeded by promoting it directly to the existing email list rather than relying on organic podcast discovery, giving it an initial audience from day one.

Products are launched to the audience directly, with no outside marketing or PR. When Holiday self-published The Boy Who Would Be King through his own store, one email and one social post sold more than 5,000 copies in the first week.

“In its first week, it sold more than 5,000 copies without a peep of external marketing or PR, just an email and a social post to my own fans”

Holiday had been collecting reader emails since his first book in 2012, so by the time he had something to sell he owned the relationship with the buyers instead of renting it from a retailer or platform.

“Since my first book was published in 2012, I've made sure the last page of the book asked readers to send me an email to sign up for my list.”