Founder stories
$100K ARRen 8 years
4 jalons
Acquired
Pre-acquisition revenue: $67.4M ARR
Moz acquired by iContact (Ziff Davis subsidiary) June 2021. Pre-acquisition ARR $67.4M in 2020. Rand Fishkin left Moz February 2018 before acquisition.
Mom and son startup built Whiteboard Friday into multi-million ARR
Fondateur
Rand Fishkin
Co-Fondateurs•Non-technique•USA
Engagement
Temps pleinExpérience
Première foisProduit
SEO software and tools for search marketing.
Type
SaaSSecteur
MarketingModèle
AbonnementStratégie marketing
Comment Rand a acquis ses clients
Canal de croissance
SEO / Contenu
Également utilisé
CommunautésTwitter / X
Tech Stack
Outils utilisés pour construire Moz
PythonPostgreSQLAWSStripe
L'histoire complète
Moz started as a mom and son startup. Whiteboard Friday was our worst performing content for 2-3 years, then became our #1 growth driver.
The Whiteboard Friday Journey
We almost killed Whiteboard Friday because it underperformed for years. But we stuck with it, and it became the most recognized content series in SEO.
Consistency Wins
Don't expect overnight success with content. It took 2-3 years for Whiteboard Friday to take off.
Episodic Content
Building a regular series creates loyal audiences who return weekly.
- Years to success: 2-3 for Whiteboard Friday
- Current status: Multi-million ARR
- Started: Mom and son team
Points clés à retenir
1
Don't expect overnight success with content
2
Episodic content builds loyal audience
3
Stick with formats even when they underperform initially
4
Family businesses can scale
Publié à l'origine surSparkToro Blog
Inspiré par le parcours de Rand ? Générez une idée de business dans le secteur Marketing grâce à l'AI et aux données de vrais fondateurs.
Parcours des jalons
Rand a atteint 4 jalons sur le chemin vers $100K ARR
Premier Client
6 months
May 2005
Moy. : 4 months
+6 months jusqu'au prochain jalon
$1K MRR
$1,000
1 year
November 2005
Moy. : 11 months
+1 year jusqu'au prochain jalon
$10K MRR
$10,000
2 years
November 2006
Moy. : 1 year
+6 years jusqu'au prochain jalon
$100K ARR
$50,000,000
8 years
November 2012
Moy. : 3 years
8 years
Durée totale du parcours
4
Jalons atteints
Le parcours de Rand vers $100K ARRPremium
Le chemin, les décisions et le contexte derrière cette étape clé
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Frequently asked questions
Who acquired Moz?
Moz was acquired by Ziff Davis (via iContact) for an undisclosed price on June 2021. Pre-acquisition revenue was $67.4M ARR. Moz acquired by iContact (Ziff Davis subsidiary) June 2021. Pre-acquisition ARR $67.4M in 2020. Rand Fishkin left Moz February 2018 before acquisition.
How long did it take Moz to reach $100k arr?
Rand Fishkin took 8 years to reach $100k arr with Moz.
Was Rand Fishkin a solo founder?
No. Rand Fishkin built Moz with co-founders.
What marketing channel did Moz use to grow?
Moz grew primarily through SEO / Contenu.
What industry is Moz in?
Moz operates in Marketing.
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