Founder stories
$100K ARRen 3 months
4 jalons
Current revenue
Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak.
Writer Launches Online Writing Course, $200K+ from First Two Cohorts
Fondateur
David Perell
Co-Fondateurs•Non-technique•USA
Engagement
Temps pleinExpérience
Première foisProduit
Cohort-based online writing course.
Type
Produit d'InformationSecteur
ÉducationModèle
Paiement uniqueStratégie marketing
Comment David a acquis ses clients
Canal de croissance
Twitter / X
Tech Stack
Outils utilisés pour construire Write of Passage
ZoomEmail marketingCourse platform
L'histoire complète
David Perell launched Write of Passage in April 2019 with ~150 students at $600. He ran it with Tiago Forte.
Instant Success
Even the first cohort generated ~$90,000. They earned more than $200,000 in profit from the first two cohorts.
Scale
The 5-week cohort-based course now makes $2M+ annually with 2,000+ students from 72 countries.
- First cohort: 150 students at $600
- First two cohorts: $200K+ profit
- Current: $2M+ annual revenue
Points clés à retenir
1
Partner with an expert for the first cohort to share knowledge
2
Price at $600 from day one - don't undervalue transformational courses
3
Cohort-based learning drives high NPS (75, higher than Apple)
4
Scale by maintaining quality and increasing cohort frequency
Publié à l'origine surDavid Perell
Inspiré par le parcours de David ? Générez une idée de business dans le secteur Éducation grâce à l'AI et aux données de vrais fondateurs.
Parcours des jalons
David a atteint 4 jalons sur le chemin vers $100K ARR
Premier Client
$600
7 days
April 2019
93% plus rapide
vs moy. 4 months+7 days jusqu'au prochain jalon
$1K MRR
$90,000
14 days
April 2019
96% plus rapide
vs moy. 11 months+16 days jusqu'au prochain jalon
$10K MRR
$90,000
1 month
April 2019
95% plus rapide
vs moy. 1 year+2 months jusqu'au prochain jalon
$100K ARR
$200,000
3 months
July 2019
92% plus rapide
vs moy. 3 years3 months
Durée totale du parcours
4
Jalons atteints
Le parcours de David vers $100K ARRPremium
Le chemin, les décisions et le contexte derrière cette étape clé
Débloquez le parcours complet de David
Découvrez l'analyse complète : stratégie de lancement, méthodes de validation, coûts de démarrage, expert analysis, replication playbook, et bien d'autres insights actionnables.
Passer à PremiumAccès instantané à tous les parcours de fondateurs
Frequently asked questions
How much does Write of Passage make?
Write of Passage reports $0 ARR as of August 2024. Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak. Source: Founder announcement.
How long did it take Write of Passage to reach $100k arr?
David Perell took 3 months to reach $100k arr with Write of Passage.
Was David Perell a solo founder?
No. David Perell built Write of Passage with co-founders.
What marketing channel did Write of Passage use to grow?
Write of Passage grew primarily through Twitter / X.
What industry is Write of Passage in?
Write of Passage operates in Éducation.
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